Halo Lounge Bar
Just before I left Fresh Advertising we pitched for an identity project for a new bar opening on Caxton Street, Brisbane. The job got approved and Fresh commissioned me to finish the design work I had started. The comprehensive project involved naming the venue, creating the logo and colour palette for the identity and interior, stationery suite, website, email marketing template, poster/advertising template, postcards for the launch and slides for internal lcd screens.
The venue business cards employed an emboss and white spot varnish on a Spicers stock and the staff business cards used a spot UV on the front and space on the back for employees’ to fill in their own details. The website is a custom WordPress CMS, which can be easily updated by staff. You can view the site here.
Fresh Advertising managed the client and also completed more design work like menus etc internally.