BRIEF
The Hypermarket had been an Aspley retail institution for over 28 years but with major renovations imminent, a refreshed brand, image & direction were needed to represent the growth and future of the shopping centre.
The old stagnant circle brand mark evolved into a dynamic moving icon reflecting the shopping centre’s evolution into a new era and market. Since the branding’s inception in hand with a new retail mix and strategy, Aspley Hypermarket has and continues to see increased trade centre wide.
Below are the four initial concepts presented to management.
Below are the four initial concepts presented to management.
All work completed as Senior Designer at Follow Agency
