Redbank Plaza had experienced a slowing of trade due to heavy construction works on the Ipswich Motorway. To coincide with the finish of construction it was decided a rebrand and new creative direction would be used to promote the centre along with its new major retailers. Follow was engaged to create the communication strategy focusing on the real experience of the centre, the shopping destination of choice for locals who like familiar faces, real convenience, shopping and socialising.
The graphic device in the logo represents this through different coloured and sized crescent shapes connecting and coming together to form a wholesome circle. The graphic also takes the shape of a whirlpool to further reinforce Redbank Plaza as the epicentre bringing friends and family closer.
CREATIVE DIRECTION + DESIGN
All work completed at Follow Agency