Valley Fiesta 2012




BRIEF

Brisbane City Council required a new brand and visual direction for
its largest annual street festival. An engaging, fun and vibrant look
and feel were needed to match the event atmosphere whilst giving
maximum impact and cut through across all mediums.

ROLE

CREATIVE DIRECTION + DESIGN
Branding, Web Design, Print Collateral,
Outdoor & Environmental Signage, Digital Rollout




All work completed as Senior Designer at Follow Agency and The Arcade Creative